The main goal of a PPC Campaign is to drive traffic to Website, but ideally want more out of PPC results than just visits. The most important is traffic that reaches some conversion goal that have set for web site. Pay-per-click marketing is an advertising method that allows you to buy search engine placement by bidding on keywords or phrases. Google AdWords is the PPC company you’ve probably heard the most about. AdWords is one of the top search engine marketing programs, and Google is one of the biggest providers of search, and many other services as well. Yahoo! Search Marketing is a PPC program that’s similar to AdWords, but there’s one big difference. Yahoo! is a very commercial search engine, which means that many of the search results are paid placement ads or are web sites that have been added by the web-site owner.