Once you set your business goals in mind for website and think for SEO, it is a time to create an effective SEO plan. Always make sure the goal should be specific and attainable otherwise SEO efforts will be become unfocused. SEO plan is a document that you will use to execute and implement seo strategies on your website to attract visitors on website to increase your business revenue. First you organize web pages for optimization and then prepare SEO strategies for each page with priority wise. Important pages means the visitors mostly come and visit to buy a product or search for information such a page like Home page, services page, products pages etc. If two or three of these pages on your site are top priority, those pages will have to be given a top preference when it comes to Optimize and also while search engine marketing. Search Engine optimization is a collection of strategies that improves web page ranking on search engines’ result page (SERP) when a user searches for a key word or phrase.
SEO is an ongoing process and time to time need to assess and analysis of web site performance to make success of your SEO efforts. Using online analytics applications to monitor the effectiveness of your seo efforts on your website. In the process of optimization, individual pages are equally more important than the whole site. All of your SEO efforts are intended to rank one page above all others in SERP.
While preparing SEO strategies, have to research about the theme of the web site and plan to optimize each and every element of the individual page with right keywords because at present primary search engines are keyword-driven search engines. It looks at site popularity and the tags and links on any given page. Some of the page elements should be included in the seo plan for optimizations are:-
(a) Keywords: Keyword is one of the most important in pages of any web site. Keywords make all the difference when a search engine indexes web site. Keyword strength is fully depending on website position on SERP. While optimize the page, it is a gigantic task to select right keyword for website optimization.
(b) Meta tags: In SEO, Two kinds of important tags on your website are Meta tag and HTML tags. In the meta tags, keyword and description tag are most important for search engine. In HTML tag, title tag is a title of website and it should be optimized with your primary keywords. Search engines always look your keyword optimized in title tag, header tag, alt text, anchor text etc when it comes to crawl for indexing. Other some of the tags need to be optimized is header tags, anchor tags and image tags.
(c) Page content: Content is still important when it comes to search results. After all, most people are looking for a specific piece of content, whether it is information or a product.
(d) Site links: Site links are an essential in Search Engine Optimization. Crawlers and spiders look for the links into and out of your site in order to traverse your site and collect data on each URL. However, they also look for those links to be in-context, meaning the link must come from or lead to a site that is relevant to the page that is being indexed.
(e) Site map: Believe it or not, crawlers love site map because it is an overview of the navigational structure of the web site. It is usually text based links that should include anchors and keywords. A second type of sitemap, the XML-based document, which lists all of the URLs for a website. Using this XML site map will help to ensure that even the deep pages within your site are indexed by search engines.
An SEO plan is very similar. It should be considered a dynamic, changing document. You will have your current standings, the goals that you plan to hit, and the marketing efforts that you plan to make for each page. In optimization plan, it should be make sure to include a time frame for executing and implementation of SEO efforts as well as for usual follow-ups. Follow-up is also an important part of your SEO plan to continue monitor the SEO effectiveness on website. It is true that these activities take lot of time and effort to create and implement the right seo plan.